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The client arrived with a clear objective: we are 100% Patagonian DNA, if there is a brand that can talk about Patagonia, it is Cerveza Patagonia.
For this we not only had to make the Patagonian experience reach all the public in Argentina, we also had to create an experience for those who love challenges and those who find luxury in a unique landscape at the top of a mountain.
How do we transmit Patagonia to the whole country? The strategy focused on the origin of the beer: that the 99% can feel what the 1% that does live it feels, choosing another path, exploring what makes the brand different and transmitting in an essential way the attributes of the brand, the raw, essential and unique of the best place in the world.
Patagonia Explora was the answer. An experience where we explored the mountain for two days with several guests who share the same way of seeing life as Cerveza Patagonia. We welcome our team with a mountain kit to fully enjoy the experience and different activities: trekking, horseback riding and moments of contemplation. And to close, we ended the trip enjoying the anniversary of their brewery at kilometer 24.7 in Bariloche.
