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Triumph Argentina set us a new challenge: to introduce the country’s new motorcycle, the Tiger 1200, in an event that captured the essence of the brand. The goal was to highlight the distinctive features of Triumph, an English brand known for its sophistication, finely detailed motorcycles, and adventurous spirit. We wanted to create an exclusive and unforgettable event to reveal the Tiger 1200 to the brand’s friends and guests.
Triumph Motorcycles is synonymous with elegance and quality; its motorcycles are designed for those looking for a one-of-a-kind riding experience. The Tiger 1200 represents the brand’s next step in engineering and design, delivering exceptional performance and innovative features.It was critical for the launch event to convey these brand attributes through an experience that would elicit emotions and leave a lasting impression on attendees.
We were dedicated to creating an event that would combine elements of luxury, entertainment, and excitement to make the Tiger 1200 launch truly unforgettable. The Faena Art Center, home to bold, experimental, and innovative exhibits that inspire and move visitors, hosted an exclusive event for 200 high-end motorcycle-loving brand guests. The evening started with live music, which created an atmosphere of excitement and anticipation. The event was enhanced with an elegant and exclusive premium drinks bar and whiskey tasting. The evening’s highlight was a mapping show projected onto the Faena’s windows, immersing guests in a breathtaking visual experience. As the show neared its conclusion, the new Tiger 1200 was spectacularly unveiled, taking everyone’s breath away. Following the reveal, a detailed presentation of the Tiger 1200 was given, emphasizing its technical features and cutting-edge design. Following the reveal, a detailed presentation of the Tiger 1200 was given, emphasizing its technical features and cutting-edge design.
