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Corona Sunsets are unique, and in winter it was not going to be any different. La marca quería llevar su espacio de disfrute a la nieve, pero queríamos ir un poco más allá.
What could we do for consumers to have a unique mountain experience and enjoy this season with Corona? What could Corona do as a brand to stand out?
Starting with a comprehensive communication, from digital to traditional media, the brand is the protagonist of the main ski resorts in the country.
Our challenge was to elevate that communication and merge it with an activation that would reach the public that came to enjoy the season.
This season we surprised riders with medals and unique spaces to relax in the middle of the mountain.
Corona Hidden Spots was a meeting place for friends, music and nature; we amplified communication through social networks promoting the new Corona Cero that could be enjoyed in these spaces.
Also, together with our partners, we gave life to the Corona Crew: a team of professionals who hid ski passes, Aprés tickets and much more in the snow.
