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As one of its strategic brand pillars, Monster Energy sought to create a unique and exciting international skate event. The goal was to provide an exceptional skateboarding experience to amateur athletes and enthusiasts while also strengthening the brand’s presence in the sports world through Latam.
We developed the event dynamics in collaboration with each country’s Skate Association, creating a competition that would allow amateur skateboarders to showcase their skills while also promoting the growth and development of the skate community in each country. An inclusive approach was established, providing opportunities for skaters of all levels to compete. The competition was divided into two parts: national qualifiers and an international final. This enabled athletes to demonstrate their talent at the local level and compete for the chance to represent their country in the final. The format of the competition was adapted to the needs and preferences of each country. To ensure variety and local relevance, various disciplines such as bowl, street, and best trick were included in each event. A jury of sports professionals was also present to ensure impartiality and quality in the performance evaluation criteria.
We created the largest skateboarding event in Latin America, which took place in 6 countries (Argentina, Paraguay, Uruguay, Peru, Ecuador, and Chile) for 5 years (and counting!) creating a platform of regional relevance and giving over 1,000 athletes the opportunity!
