Hello, we are
read it in 10"
Vans’ participation in Primavera Sound Buenos Aires deserves to be relived with all of you. The event stood out thanks to our sneaker-shaped booth, providing a unique experience for fashion and creativity enthusiasts. From customizing totesbags to engaging in various activities, it was the epicenter of urban culture. We want to share everything that went down during this unforgettable event, marked by authenticity and personal expression.
The strategy behind Vans’ booth at Primavera Sound Buenos Aires focused on connecting with authenticity and creativity. The sneaker-shaped design was key to standing out visually and attracting everyone. We incorporated interactive activities like customizing totesbags, creating a direct connection between the brand and attendees. The strategy aimed at generating genuine and shareable experiences, reinforcing Vans’ position as a brand that celebrates authenticity and creativity at every step.
The implemented solution was a booth that not only showcased products but also invited attendees to immerse themselves in Vans’ culture. The sneaker-shaped design, a unique concept, served as the focal point. Activities that allowed attendees to leave their personal mark were included. This not only highlighted the Vans brand at the event but also generated a lasting impact, connecting with the audience in an authentic and memorable way. Vans at Primavera Sound was a resounding success!
