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The client came with a bold vision and a clear goal: overcoming the impact of last year’s event. They sought a spectacle in the snow that not only impressed but left an indelible mark in the minds of the public; more publicity, visibility, and communication that surpassed all the above were the pillars of their request. The ambition was clear: a Winter Jam that resonated in the hearts of all present and beyond.
We started by delineating the challenge. To overcome last year’s event, we needed to think big. Expanding the structures and raising the level of production were our first goals. The communication strategy was to be ambitious, with a broader media presence and an expansion of international reach. The key was to invite more brand guests and create an experience that went beyond the show itself, where every detail would be an opportunity to astonish and leave a mark.
The day came, and with it, a show that exceeded all expectations. More than 25,000 people gathered, hypnotized by the show in the snow. In the middle of the stage, Nicki Nicole, one of the world’s most renowned Argentine trap artists, electrified the mountain with her presence and lyrics. The stage, now larger than ever, became a visual symphony that merged with the sunset. A VIP space for 300 guests of the brand, Latam Botler sales force, and influencers added an exclusive touch. Our communication plan, which covered the pre-, during, and post-event stages, flooded the media in an overwhelming way. The kits sent to the brand’s friends and Nicki’s team were the final touch that ensured that Winter Jam 2023 will be recorded in everyone’s memory as an unforgettable milestone.